The future
of CRM
- Rank every activity, lifecycle and reward by NGR, retention lift and ROI
- Cross-reference with real-time data on behaviour, game affinity and session depth
- Surface cohorts, content and moments that consistently outperform baseline
- Translate into concrete opportunities to elevate experience and performance
TRUSTED BY INDUSTRY LEADERS
Built for what's next.
Since 2016, we have been pushing boundaries in iGaming CRM, from real-time data, to AI-driven personalisation, to agentic workflows. An evolution from manual workflows to AI-native CRM to build the best player experience at scale.
Three products to
achieve your vision.
Fast Track CRM, Rewards, and Greco share the same real-time integration. Deploy them together to engage your players from onboarding through retention, reactivation and drive higher returns with a real True Value model.
AI-native, real-time CRM
The core AI-native platform. Design, automate and analyse personalised player campaigns at scale, with agentic workflows orchestrating engagement across every channel.
Read more
AI-driven Gamification
An add-on to Fast Track CRM. Deploy interactive promotional mechanics, challenges, tournaments, wheels, progression mechanics and mini-games, without engineering work.
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Gameplay Intelligence
Built around proprietary player value modelling. Greco assesses each player's true value and behaviour as it develops, helping you prevent bonus abuse and improve the return on every promotional investment.
Read moreWhat sets us apart from everyone else
Fast Track AI
Natural language and agentic workflows
Interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents, from analysis and planning to execution.
Singularity Model
Personalisation Technology
Introduced in 2021. Configure your own personalisation algorithms and tap a library of data science models to expand the customer model and increase relevance.
Fast Track RTD
Real-time customer data platform
RTD ingests and processes your player events as they occur, bets, sessions, deposits, KYC and support interactions, into a single in-memory customer object the platform reasons over in real time.
Sustainable growth in regulated markets
Every regulated market has its own rules. We give you the configuration, automation, and real-time integrations to meet them, so that you spend less time managing compliance manually, and more time growing sustainably.
Embedded compliance workflows
Configure them once, and let the platform and Fast Track AI enforce them automatically. The system stays context-aware so your team doesn't have to.
Responsible gaming in real-time
Monitor markers of harm and embed them in to your customer model, adjust engagement in real-time, and meet your duty-of-care obligations without manual intervention.
Local know-how, not just technology
Partner success teams who speak your jurisdiction, language and regulator expectations. We help configure the platform to fit your obligations, not the other way around.
TRUSTED IN REGULATED MARKETS BY
True edge: a decade
inside iGaming
Real-time data, one central system, and the right process
Fast Track is the only CRM purpose-built for iGaming. The platform, the data model and the people behind it have been built around how iGaming actually works: how to scale a multi-brand global operations, with a fundamental understanding of what works and what doesn't.
Built for multi-brand operations
Most operators run several brands across several jurisdictions. Fast Track scales horizontally across them, shared models, separate guardrails, one operating layer.
A team that understands your context
Most of our team has worked at operators. They have lived the CRM problems you are solving and bring that experience into every customer success engagement.
Purpose-built for player behaviour
Bets, sessions, deposits, bonuses, KYC and responsible-gaming flags are first-class objects in the customer model, built to match how players actually behave.
The deepest data science library in iGaming knowledge
The Singularity Model and Greco are built on ten years of iGaming-specific behavioral data and best practices, not generic propensity scoring borrowed from other industries.
Onboard, engage and retain players
In most markets operators compete with the same offering. We give you the means to differentiate your site, and to deliver a truly engaging and personal experience at scale.
Real-time: Act on player data as it happens
Every bet, deposit and session updates the customer model as it happens, so you act on instant feedback instead of yesterday's report.
How RTD worksDo more with AI and fully agentic workflows
Fast Track AI agents take on analysis, planning and execution. You grow player value with automation and agents instead of hiring more CRM managers per brand.
Meet Fast Track AIAutomation taken to the next level
Your CRM team should be analysing campaigns and finding the next opportunity, not configuring sends. Fast Track automates the execution layer so your people spend their time on data-driven growth.
See Agentic WorkflowsWin loyalty and increase engagement with relevance
Singularity Model lets you scale 1:1 personalised experiences for every player, offer, channel and timing tuned per individual, not per segment.
Explore Singularity ModelDrive onsite engagement with more exciting offers
Rewards adds gamification and richer promotional mechanics, from challenges and tournaments to progression mechanics and mini-games, so players spend more time on your brand without engineering work.
See RewardsScale the bonus strategy with a higher returns
Greco values each player as their behaviour develops, so you can scale your bonus strategy with confidence: fewer abusers, more spend on the players who actually return value.
Discover Greco Right player, right moment,
right offer, right channel
Singularity Model is not only a personalisation engine that lets you configure your own algorithms. It also gives you access to the deepest library of data science models in the industry, with insights into where your player will be tomorrow.
Value modelling
Understand each player's true value as their behaviour evolves, so every interaction reflects what they're actually worth and what they could become.
- → True value
- → Early VIP detection
- → Monthly deposit propensity
- → Most likely deposit amounts
Behavioural preferences
The more a player engages, the better the platform understands what resonates with them, and carries that understanding into every touchpoint.
- → Preferred product
- → Preferred offers
- → Preferred game types
Churn prediction
Recognise when a player's engagement is shifting and respond with the right experience before their interest fades.
- → At-risk scoring
- → Reactivation propensity
Next best action
Let data science determine the most relevant message, offer, channel and moment for each player, balancing experience quality with value.
- → Best time
- → Best offer
- → Best channel
- → Best content
Personas
Players evolve. Singularity groups them into living personas that update continuously, so the model always reflects who they are right now.
- → Dynamic player clusters
- → Lifecycle stage
Build your own models
Singularity Model is extensible. Bring your own proprietary models alongside ours, scored against the same real-time data and active across CRM, Rewards and Greco.
- → Custom model framework
- → In-platform deployment
- → Shared customer object
Friends
& Words
In their own words. The teams running Fast Track every day.
“Fast Track completely changed the way we work with our customers. We now have real-time communication and automation in our CRM that simply wasn't possible before. Fast Track is the most highly integrated CRM platform we've worked with.”
“Small teams can manage multiple brands and markets, and Fast Track has one of the best multi-brand solutions for that.”
“With Fast Track I can know my customer - I can see what my customers are doing and you have great data.”
“The real power is in the data. Being able to act in real-time has allowed us to move past generic, static messaging and actually engage our players with something personalized, right when it has the most impact.”
“It's enabled us to take a much leaner approach to CRM, allowing our agents to focus on the core aspects of their work.”
“Fast Track has everything you need, is easy to understand, and the capabilities are great - you only really need one person to handle your CRM if you're using Fast Track.”
This is what
AI-native looks like
A CRM with AI is not the same as an AI-native CRM. The difference sits at the architectural level. Fast Track is built around real-time data and continuously learning models, so the AI layer acts on a live, structured customer model that already understands your players and your jurisdictions.
Unmatched data granularity
AI is only as good as the data beneath it. As part of your onboarding, your data is reconciled and validated so the foundation is solid. The platform then monitors over 2,500 real-time data points per player, giving agentic AI the depth it needs to act with confidence.
Trained on a decade of iGaming knowledge
The AI doesn't need to be taught iGaming. It already speaks it: our terminology, KPIs, performance metrics and retention strategies. The accumulated best practices from a decade in the industry, and the ability to communicate in any language.
An agent that can touch everything
The modern architecture means agents interact directly with the platform at API level. It goes beyond data analysis and CRM execution, able to evolve your customer model, configure platform behaviour and adapt the stack as your operation grows.
AI you can watch work
Fast Track AI agents read the same data, take the same actions and work inside the same interface as your CRM team. Every step is visible, with the agent showing its reasoning and reflecting changes in the UI in real time.
Growth enabler for innovative companies
Plug into the stack
you already run
35+ iGaming platform integrations, plus your pick of email, SMS, push and voice providers.
What operatorsachieve with Fast Track
Outcomes reported by Fast Track customers in independent EY-Parthenon interviews (November 2025).
In their words
"With Fast Track active for 50% of the year, we will have delivered a 35% increase in total customer deposits."
"For the casino return rate at month one we were at approximately 30%, and now we are around 50%. That was one of the key KPIs we aimed to achieve."
"Compared to our previous CRM, there has been a ~70% decrease in manual work. Analysis that used to take a day can now take 2–3 minutes by clicking the evaluation button."
"Fast Track's AI is making my life very easy. I can ask for the data I need instead of manually working on it repeatedly. Reporting is simple."
"Once Fast Track receives the data that a user is restricted, the system immediately blocks any planned communication. It is great being able to trust Fast Track and know we stay compliant."
"Fast Track positions themselves as a partner you can grow together with, and they uphold that promise. The collaborative approach is why we chose them."
Source: EY-Parthenon customer interview programme, November 2025. Named case studies available under NDA on request.
See it in your
environment
A 30-minute walkthrough covering your stack, jurisdictions and KPIs, with a demonstration of how Fast Track AI would be applied to your operation.